Social Media

Transmedia Companies Want ‘Story-Driven’ Tech People

The Matrix
The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your… continue…

Betaworks Buys Digg For Reported $500,000

DiggLogo
Believe it or not, Betaworks is snapping up social news aggregator Digg. The rumoured price? Just $500,000 dollars, says the Wall Street Journal. Personally, I don’t buy it because Google offered $200 million in 2008, so right now Digg looks like a bargain. Digg will be soon integrated in Betaworks News.me mobile social media product, which will deliver the best stories shared on Facebook, Twitter and Digg. Right now, the News.me app is only available for the iPhone and the… continue…

Your Boss May Soon Judge Your Workplace “Influence”

agile
Thought that job performance review was tough enough? How about adding how much office influence you have into the mix. Performance evaluations may soon see this revolutionary shift, as companies begin to experiment with ways to measure employees’ influence within their organization based on successful engagement with co-workers via internal workgroups and social media communication tools. Salesforce.com, for one, is beginning to implement such a practice, says Fast Company: Salesforce.com’s Chatter system released a new feature this spring called Influencer. It… continue…

Why Europe’s Girls-In-Science Campaign Fails So Miserably

Woman Scientist
After a backlash of actual ladies of science, the European Commission took down a promotional video designed to encourage girls to study science. The promotion was intended to make science fashionable from a girl’s perspective, but its stereotypical depiction of women dancing on a catwalk, applying lipstick and giggling created an uproar on the Internet. Biologist Joanne Manaster responded to the flopped video on Scientific American, saying, “How I carry and present myself is important as a teacher and communicator,… continue…

Facebook Blames A Bug For Its Email Address Problems

Facebook Email Issue
Facebook always saw its unified messaging service — which let’s you view messages, chats and emails sent to the @facebook.com address in a messages inbox — as a Gmail killer. Unfortunately, it forgot to announce that it would force everyone to display an @facebook.com address instead the one users used when they signed up. Honestly, I’ve never heard someone in the last two years even mention Facebook’s email service. But fortunately, there’s a fix for it. Access your Facebook Profile… continue…

Facebook Names COO to Board, CEO Grooming or Shareholder Pressure?

Facebook
Facebook took the unusual move of naming its chief operating officer Sheryl Sandberg to its board of directors. When such a move is taken, it’s often viewed as grooming the COO to eventually replace the CEO. That’s what happened at Advanced Micro Devices when they named Dirk Meyer to the board and at Dell when they appointed Kevin Rollins to the board. Both of these COOs were eventually named CEO. Sandberg Next in Line? Facebook’s COO is a more than… continue…

Microsoft to Buy Yammer

Posted In Living in Tech
Microsoft is buying social networking service Yammer in a $1.2 billion deal. The Redmond giant is seeking to bring social media to enterprise customers through its Office suite. Yammer employees are likely safe for now, given the company will be allowed to operate autonomously and continue to develop its standalone service. Yammer’s team will also continue to report to its current CEO David Sacks, says Microsoft. In the longer term, Microsoft will use Yammer to shore up its social networking… continue…

Twitter Says Yesterday’s Outage Was Just a Plain Old Bug

When Twitter crashed for more than an hour yesterday, I thought my computer had been hit with a Trojan or something because I thought the days of the fail whale were behind us. Fortunately, Twitter maintains a “Twitter Status” page where it posts updates when something bad happens. On the first page: Users may be experiencing issues accessing Twitter. Our engineers are currently working to resolve the issue. Then the rumors started: Users were sure their favorite micro-blogging service had… continue…

Facebook’s Departing CTO A Pied Piper of Talent

Bret - USE THIS
As Facebook’s departing CTO Bret Taylor prepares to exit the social networking juggernaut this summer, it’ll be interesting to see if history repeats itself. Taylor, who is leaving Facebook to launch his own startup, managed to attract a fist full of co-workers from Google, where he’d worked as group product manager, when he launched FriendFeed in 2007. FriendFeed was sold to Facebook for a reported $50 million in 2009. But during the company’s brief tenure, Taylor and his three co-founders… continue…

Facebook Will Ask You to Confirm Your Account Via Mobile

Facebook’s decided to stand up and bulk up its security. TechCrunch reports that soon the social media giant’s desktop users will be required to confirm their accounts with a mobile phone number. In case of a hack attempt, a new password will be generated and sent to users via SMS. That way, Facebook avoids the usual email vulnerabilities. This measure it’s understandable. For Facebook, it’s been hard to handle spam and other bad things when they have to manage a… continue…