Marketing

Oracle Buys Yet Another Marketing Analytics Firm

Acquiring BlueKai could help Oracle better compete against Salesforce. continue…

To ‘Daughter Killed in Car Crash’: When Big Data Goes Bad

A debacle with an OfficeMax mailing shows why marketing datasets and analytics tools need filters. continue…

You Won’t Believe How Upworthy Became the Most Cynical Site on the Web

Posted In Cloud
But what happens next might damage its business model for good. continue…

Salesforce Acquires ExactTarget for $2.5 Billion

Posted In Cloud
Salesforce will use its new purchase to build out its online marketing offerings. continue…

Big Data, Advertising and the Erosion of Privacy

Google Now and other apps are leveraging user data more intensively than ever. Will that erode our expectations of privacy? continue…

Foursquare Could Open Check-In Data to Advertisers: Report

The Website may become more aggressive in the information it lays bare to monetization. continue…

Oracle Adds Eloqua to Cloud Portfolio

Posted In Cloud
Oracle has agreed to acquire Eloqua, a builder of cloud-based marketing and management software. continue…

B.I. and the CMO’s Evolving Role

Many CMOs are struggling to keep up with changing technology, especially B.I. The result? The emergence of a new hybrid position: the CMTO. continue…