Apple

What You Need to Know About This Year’s WWDC

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Apple’s annual Worldwide Developers Conference (WWDC) is taking place June 8-12 at San Francisco’s Moscone Center. As usual, it will include hundreds of sessions and hands-on labs for engineers and developers. Here’s what else you can probably expect: A Preview of the Next iOS and Mac OS X Apple traditionally uses WWDC to show off its latest software. If rumors are correct, the next iOS and Mac OS X versions won’t feature many radical new features or upgrades, but focus… continue…

Will Apple Launch Its Own ‘Google Glass’?

Posted In Fun
Google Glass 2
Google Glass failed. Astro Teller, head of the secretive Google X division that produced the augmented-reality device, told the audience at this year’s South by Southwest conference in Austin, Texas, that a tidal wave of negative publicity had doomed the project from nearly the get-go. “We allowed and sometimes even encouraged too much attention for the program,” he said. That public scrutiny interfered with Google’s attempts to refine and iterate on what was clearly an unfinished product. Check out the… continue…

Tim Cook on the Virtues of Informality, Small Teams

Posted In Working in Tech
shutterstock_Marek Szandurski
In a new interview with Fast Company magazine, Apple CEO Tim Cook explained how small teams are the best way to get things done, even at one of the world’s largest companies. “We’ve turned up the volume on collaboration because it’s so clear that in order for us to be incredibly successful we have to be the best collaborators in the world,” he said. He also emphasized the need to keep things informal. “One of the ways that you ensure… continue…

Behind the Scenes with Apple’s New MacBook

Posted In Fun, Living in Tech
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The reaction to Apple’s new MacBook has been… mixed, to say the least. Critics complain about the device’s lack of ports, its relatively weak processor, even the minimal feedback from tapping the keyboard. Fortunately, the Internet found an Apple engineer who’s more than happy to explain the thinking and effort that went into the company’s latest creation. (Yes, it’s a joke. Hat tip to Daring Fireball for the link.) Related Articles What Interviewing at Apple Is Like Apple Pledging $50… continue…

Apple Pledging $50 Million Toward Diversity

shutterstock_Konstantin Chagin
In 2014, Apple unveiled a diversity report that sent CEO Tim Cook into a very public display of angst. “I’m not satisfied with the numbers,” he said, after Apple’s own internal data revealed that the company was 80 percent male and 54 percent white. Now Apple will partner with a handful of nonprofits to increase diversity in the tech industry as a whole. Under the terms of the new agreements, the National Center for Women and Information Technology, the Thurgood… continue…

Would You Spend $10,000 on a Smartwatch?

Posted In Living in Tech, Mobile
Apple Watch
Everybody expected the Apple Watch to cost a premium over the smartwatches already on the market, but some people probably still gasped aloud when the company revealed that the 18-karat gold “Apple Watch Edition” will retail for $10,000 and up. People will pay five figures for something of necessary utility, such as a car or medical care; if they have the money, they’ll even spend that amount on something they expect to last decades, if not generations, such as a… continue…

Apple Watch Launch: What to Expect

Posted In Living in Tech, Mobile
Apple Watch
Apple plans on revealing more details about its long-anticipated Apple Watch at a high-profile event in San Francisco on March 9. When Apple unveiled the Watch at its most recent iPhone launch in September 2014, it offered precious few details about apps, hardware, and pricing. Although analysts expect the Apple Watch to handily dominate the still-nascent wearable-electronics segment, it’s anyone’s guess as to how well the device will actually sell once it arrives on store-shelves: Some analysts are predicting sales… continue…

Would You Use a Supersized iPad?

Posted In Living in Tech, Mobile
Apple iPad
Apple is reportedly gearing up to produce a 12.9-inch iPad, according to a new report in the Wall Street Journal. In keeping with its long tradition of secrecy, Apple isn’t commenting about its future product lines. However, enough reports have leaked over the past few months about an extra-large iPad to suggest that something is indeed in the works. The Journal’s unnamed sources suggest that Apple could add USB 3.0 ports to the device, along with ports for a keyboard… continue…

Guess What Apple’s Unveiling March 9

Posted In Living in Tech, Mobile
Apple Invite
Apple has sent out invites for a March 9 event at San Francisco’s Yerba Buena Center. The invite, with minimalism typical of the company, says only: “Spring forward.” Considering that the Apple Watch is slated to start shipping in April, and the time-related quip on the invitation, it’s a near certainty that Apple will use the event to unveil more about its upcoming timepiece. The bigger question: What new features and apps—if any—will Apple choose to unveil? Check out the… continue…

What Interviewing at Apple Is Like

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Ever wondered what it would be like to interview for a job at Apple? Given the company’s intense secretiveness, news about the hiring process is often hard to come by. But one freelance developer, Luis Abreu, recently took to his blog to describe all he went through when Apple became interested in him for a position on its Developer Publications team. In short, it was an intensive process. “[Three] screening calls, 5 FaceTime interviews, a trip to Cupertino for 5… continue…