Women in Technology

News and advice for and about women working to get make the most of their STEM careers.

What Makes – or Breaks – Tech’s Top Women

Woman with Colleagues
What exactly does it take for a woman to become a household name in the tech world — a Marissa Mayer, Sheryl Sandberg or Susan Wojcicki? In many ways, it takes the same characteristics as it does for men, according to Telle Whitney, CEO of the Anita Borg Institute, a Palo-Alto non-profit that focuses on women in technology. “Women who rise to the top C-level have many of the same characteristics that any C-level executive would need — to be… continue…

Why Women Start Lifestyle Tech Companies

Lifestyle Tech
Women tech entrepreneurs in the retail and lifestyle space are increasingly gaining customers and attracting venture capital interest. Companies like Birchbox, Gilt, Rent the Runway and Foodspotting — as well as the women starting them – are establishing a foothold in an ever-growing and crowded sector. Why does it seem like so many women are concentrating their business development efforts on retail and lifestyle companies? Interests, experience and education all have something to do with it. Elena Silenok, founder and… continue…

NextKids Brings Daycare to Collaborative Workspace

NextKids Mom and Child
Women launching a business while simultaneously managing a family can find the dual roles challenging. However, Santa Cruz, Calif.-based NextSpace, which operates nine California workspace locations, offers a solution: It recently added a NextKids childcare facility to its Portrero Hill location in San Francisco. Currently, NextKids serves roughly two dozen families, of which 70 percent include an entrepreneur. And the majority of clients using the NextSpace-NextKids shared workspace are women, says Diana Rothschild, NextKids’ founder. “Most of the startups using… continue…

3 Great Salary Negotiation Strategies for Women

Contract Negotiation
Looking for a way to strengthen your presence during a negotiating session? Here’s a simple trick: Say “I” instead of “we.” M.J. Tocci, director and co-founder of the Heinz Negotiation Academy for Women at Carnegie Mellon University, says the “we” problem is common among women, and it’s based in the messages and stereotypes they face growing up. “The mistakes women make in negotiating salary and other things aren’t because they’re not smart enough or savvy enough,” says Tocci. “The problems… continue…

A Changing Job Market for Women in Gaming

Woman Playing Video Game
Although the gaming industry is known as a boys club, women in the business say the perception is unfair. Yes, they’re underrepresented, and yes they face discrimination, but they believe breaking into gaming may not be any more difficult than it is in any other area of tech. The big difference, says Kate Edwards, executive director of the International Game Developers Association, is that the sector remains relatively young when compared to other parts of IT. That, she speculates, may… continue…

Why New York Is a Good Place for Women Tech Entrepreneurs

New York
Heather Marie’s New York-based startup, 72Lux, is a universal checkout SaaS company that began as a response to what she saw as a big problem in e-commerce. Retailers simply weren’t capitalizing on the power of the Internet in creating their online presence, she says. “As a consumer, I knew there could be improvements. There were opportunities to not just provide a service, but to simplify the entire shopping experience.” Today, 72Lux provides an e-commerce and multi-retailer checkout solution through the… continue…

5 Tips for Women to Get Ahead in Tech

Woman Executive
Women engineers who are eyeing the CTO’s office face a number of challenges as they make their way up the ladder. But despite having to handle everything from stereotypes to biases in a male dominated environment, women can up the odds when putting these five tools to work. Identify a Mentor. Although woman engineers often seek out women mentors, the pickings can be slim in IT, given that women account for approximately 25 percent of the technology workforce. As a… continue…

How Women Can Change the Tech Investment Landscape

Woman Investor
It’s inevitable that sometimes women tech entrepreneurs will face gender bias when they’re out pitching investors. Still, it pays to be persistent. Because, like their male counterparts, women can still gain contacts and feedback that will be helpful in the future, even when they don’t get the answer they want. While the blogosphere is filled with posts about how women can’t secure funding, the truth is women simply aren’t pitching enough, says Natalia Oberti Noguera, founder and CEO of the Pipeline… continue…

How Girls Migrate to STEM Careers

Girl Doing Math
Getting women into STEM careers has got to start somewhere and educators, as well as industry players, increasingly advocate starting them at a young age – even as early as when they enter kindergarten. The industry’s desire to hit the problem hard and early is based on the lackluster percentage of women who currently work in  computing. Women hold only 25 percent of computing jobs and the percentage interested in pursuing a STEM career dropped to 18 percent in 2010… continue…

After 30 Years in IT, One Woman Sees More to Do

Woman Walks to Work
Sandra Ashworth, Unisys’s global director of channel relations and warranty, is an evangelist for women in IT. A member of CompTIA for more than 20 years, she’s currently the chair of the organization’s Advancing Women in IT Community. Ashworth’s been in the IT services industry for more than 30 years in capacities including field management, operations, vendor relations, customer service design/implementations and supply chain marketing. “I started out on an ad punch machine while I was in high school,” she… continue…