David Spark

David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm. For more, read Spark's blog at Spark Minute and follow on Twitter @dspark and Google +.

Tips to Crack the Coding Interview

bigstock- Coding Test
Gayle Laakmann McDowell’s session, “Cracking the Coding Interview,” was likely the most popular event at the 2012 Silicon Valley Code Camp conference. McDowell knows her subject well. She’s the author of a Cracking the Coding Interview, as well as  The Google Resume and is founder of CareerCup, a website that hosts more than 8,000 interview questions for software engineers. Here are a few highlights from her seminar: Be prepared to write long hand McDowell’s first piece of advice for a coding… continue…

Microsoft’s Muscle Car of the Future

Posted In Living in Tech
Project Detroit, the much talked about, Microsoft sponsored concept car, was parked prominently on the lawn of Foothill College at the 2012 Silicon Valley Code Camp. It took eight weeks for the team from West Coast Customs and their four colleagues from the Microsoft Coding for Fun group, to retrofit this 2012 Ford Mustang, with the aesthetic of the 1967 muscle machine and stuff it with tech. Could this be a car of the not-too-distant future? While Project Detroit may… continue…

Agony of the IT Conference Presentation

Posted In Living in Tech
Lecturing at a tech conference is not always a glorious enterprise. There are a lot of annoyances and irritations on the road to standing in front of a seminar audience. During the presenters’ dinner at the 2012 Silicon Valley Code Camp, I asked a few participants, “What’s the most aggravating part about presenting?” Here are their answers in a PowerPoint-void video. Photo of woman presenting courtesy of Big Stock Photo.

The Basics of Data Dashboard Design

Busy Working Time from Bigstock Thumbnail
There are three different types of dashboard design: strategic, tactical, and operational. Each serves a different purpose and a different audience. Lee Lukehart, Chief Data Visualist for SavvyData gave us the run down in his presentation, “The Art of Dashboard Design” at the 2012 Silicon Valley Code Camp conference. Make It Work Before you let a dashboard out the door, Lukehart says think about how others will see it. If not done right, dashboards can be boring, inaccurate or even… continue…

SimpliVity’s OmniCube ‘Assimilates’ Service Stacks

As virtualization moves from just virtualizing machines to virtualizing entire data centers, vendors are trying to compress entire stacks of services and give you that entire virtualized experience in just one solution. At VMworld 2012, I spoke with Jesse St. Laurent, Director of Technology and Product Strategy for SimpliVity, who showed off the company’s new OmniCube. It compresses a stack  into one shared resource pool for all data centers. They like to call assimilation. OmniCube allows for access and management of… continue…

Startups Need Tough Love to Succeed

Posted In Living in Tech
Startupers at Work
“Most ideas suck,” said Ben Parr, columnist for CNET and founder of a stealth startup. “There’s a reason why most startups fail. Usually it’s because of execution, but a lot of times it’s because they go for a bad idea in a bad market.” Parr, who spoke with me at 2012′s TechCrunch Disrupt, wants to see more critics of startups be more critical. He says there’s too much coddling and lots of “just try harder” attitudes. Instead, they should be… continue…

Oracle Touts VDI That Goes Beyond Windows

Oracle’s joining the fray of the many providers offering virtual desktop infrastructure (VDI) solutions. At VMworld 2012, I spoke with Stuart Scurti, an enterprise account manager for Oracle’s VDI. Scurti argues that Oracle’s VDI beats its competitors because: It’s certified on all Oracle applications. They’re not just a Windows OS shop. Oracle’s VDI can connect to any OS you want it to. It has an integrated smart card. By pulling the smart card and bringing it to another machine, you… continue…

How EMC’s Storage Resource Management Works

Posted In Working in Tech
This video shows a demo of EMC’s newly announced Storage Resource Management Suite. The new tool, which I saw at VMworld 2012, allows you to analyze the health and storage performance of your virtual environment at every end point from your applications right down to your storage. Paula Swanson, a Product Marketing Manager at EMC, gave the demo, which shows an example of troubleshooting an Oracle application. She drills down through several screens to see where the trouble is. In… continue…

Robert Scoble’s Road Map to Startups

Posted In Living in Tech
I don’t know of anyone who has spoken to more startups than Robert Scoble, Startup Liaison At Rackspace. As part of his job he interviews startups and keeps a personal list of 1,100 of them on Facebook. TechCrunch Disrupt, I chatted with him about what it takes to find a job and for one of the hot ones. Finding the Right One First, you have to ask yourself where your risk/reward needle lands. “If you’re starting with one that’s starting… continue…

App Creator Klamr Hiring in San Francisco and Saigon

Klamr is a social/global/loco mobile app that helps you make better plans with friends with a lot less hassle. At TechCrunch Disrupt its CEO, Bryan Pelz, told me it’s currently looking for senior iOS and server side developers. Besides the usual passion and love of Klamr’s product, Pelz wants fun-loving employees who can take the initiative and be responsible for themselves. Given that Pelz has been living in Vietnam for the past 12 years, and has no plans to move… continue…