Macheen Cuts Staff, Swaps CEOs

Mobile cloud platform provider Macheen has instituted a round of layoffs and reversed its CEO switch involving its founder and chairman.

Machine LogoThe Austin, Texas, startup  laid off an unspecified number of workers, reports the Austin Business Journal. Additionally, its founding CEO Richard Schwartz told the journal that the company is “redirecting resourcing,” as part of internal changes and a greater focus on a software-as-a-service strategy. The company has also reportedly decided to focus on end users, rather than OEM clients

“The changes make the company significantly better off financially and stronger in the market,” Schwartz says. He did not disclose the number of workers affected by the layoffs, nor the company’s total headcount.

Meanwhile, Macheen has undone the CEO switch from last April. Founding CEO Schwartz is back in that position, after switching jobs with Chairman Greg Stock.

Macheen provides Internet connectivity to laptops, tablets, and other devices in an “a-la-carte” fashion, letting clients choose to receive services such as email without subscribing to more expensive broadband and cellular data plans.

A November filing with the U.S. Securities and Exchange Commission said the company had received $10.2 million of a planned $12 million financing. The company’s investors include California tech giant Qualcomm.

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