Nokia’s ‘HERE’ Location Service Puts You ‘There’

Nokia Here LogoNokia’s edging toward Google Maps with  HERE, a new location and mapping service.

With HERE, 20 years of mapping experience and services into one service that can work on some of the most used platforms—Android, iOS, Mozilla Firefox OS— and beyond. I tested the Nokia HERE service homepage on my Desktop and it worked great on all four major browsers: Chrome, Firefox, Internet Explorer and Safari.

By using a Nokia account, you can access your personalized maps data from any device. You can also contribute yourself by adding stock maps, satellite images and traffic directions using a tool called Map Creator.

For those who want to experience 3D street level imagery similar to Google Street, Nokia also had good news. They acquired the 3D mapping company called earthmine, which provides street view mapping. At some point, earthmine street view will be incorporated into the Nokia HERE service.

In addition to HERE and earthmine, Nokia also announced a new partnership with Mozilla, which will bring HERE to the Firefox OS in 2013. The company also announced the official release of LiveSight. LiveSight is a technology based on a highly accurate, 3D-map of the world that provides the most precise and intuitive augmented reality experience using a phone’s camera viewfinder. The first application that ensures a LiveSight-enabled experience is Nokia City Lens, which can be tested on Nokia Lumia smartphones.

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