Yahoo’s Levinsohn Tamps Down Commerce Unit

Yahoo CEO Ross Levinsohn is getting down to business now that the brouhaha over predecessor Scott Thompson’s resume shenanigans have quieted down (at least for now. I’ll bet money things will get interesting with the board of directors during the run up to the company’s annual meeting).

All Things Digital posted Levinsohn’s Thursday memo, which lays out his first executive and organizational moves. Note that Thompson’s Consumer Commerce division is gone, wrapped into Global Media and Commerce.

The memo, as posted by AllThingsD:

Yahoos:

Thank you for all of the feedback, support, and comments since our all-hands meetings in Sunnyvale on Monday and NYC on Wednesday. I’m fired up and I hope you are too. I believe in the power of what we’re doing. We have an incredibly talented team, unparalleled strengths in key areas and most importantly, I see the purple pride building everywhere. Let’s move forward quickly with conviction and confidence.

We have a lot to do. The most pressing thing I heard from you is the desire to clearly define our vision and strategy. I promise you we will be transparent and plan to articulate this in the coming weeks. Right now, we’re identifying the most critical priorities and initiatives, clarifying the scope and charter of teams, ensuring we’re positioned to build on successes quickly and effectively, and focusing on Q2.

As part of this, there are a few changes to the structure of my leadership team beginning today:

**Mickie Rosen is now the head of global media and commerce. Mickie has done a fantastic job driving our Americas media network and will now lead the global media team — including media editorial, business development and partnerships, product, design, and engineering. Additionally, the commerce business unit will return to its original home and report into her. Commerce is a significant opportunity for growth, and in order to thrive it needs to be woven throughout the Yahoo! experience and close to our major traffic drivers.

**Mollie Spilman is our new chief marketing officer (CMO). Mollie is responsible for all of our worldwide marketing and brand efforts as well as the global comms (PR) team. Prior to the commerce org, Mollie ran the Americas marketing team for the last two years, creating closer connections between Yahoo! and its consumers and advertisers.

**Michel Protti will remain as my chief of staff, and will play a vital role in keeping me sane and all of us on track. Marta Nichols will help Michel through a transition as she determines her next role.

**Sam Shrauger is leaving the company and Penny Baldwin will transition her duties to Mollie. I want to thank Penny for leading the Marketing organization as acting CMO. Please join me in wishing them both well in their future endeavors.

As you’ve heard me say before, our largest competitive advantage is that we have amazing people. I want to help unleash our power, and I want to hear your challenges, successes, and how you are going to focus on transforming Yahoo!. Look for frequent and transparent communications from me, and I look forward to hearing from you.

Ross

Shrauger, a colleague of Thompson from his days at PayPal, joined the Yahoo just a month ago.

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