Microsoft plans to launch its Windows 8 app store in late February, the same time it begins its beta. Calling the store, “the largest developer opportunity ever,” the company also will allow successful developers a greater share of the wealth.
Rather than sharing a standard 70 percent of revenue on Windows 8 apps, once developers reach $25,000 in total revenue, their share will be bumped up to 80 percent for the life of the app.
Only free apps will be available in the store during the beta. Judges will select eight apps to feature during the beta through a “First Apps” contest.
eWeek quotes Ted Dworkin, partner program manager for the Windows Store, as saying:
In addition, developers can also promote apps from their websites, not just with “available in the Windows Store” logos, but with built-in promotion through Internet Explorer 10. “With just a line of markup, your website promotes your app via the app button within the browser, visible to anyone running Internet Explorer 10 on Windows 8.”
An IDC report by analyst Al Gillen has been generating buzz for saying Windows 8 will be “largely irrelevant” to desktop users, since most of the changes from Windows 7 are geared for mobile devices. GeekWire has the relevant excerpt in full. Gillen expects Windows 8 products to be out by next August.